 Your Growth Isn’t a Guess. It’s a Strategy.
You don’t need more noise—you need clarity. Wisteria Solutions helps B2B teams stop spinning their wheels and start scaling with a marketing strategy that actually fits.
The Wisteria Solutions Difference
You Don’t Need a Big Team. You Need the Right Plan.
Most agencies focus on tactics. I start with strategy—because without the right foundation, even the best ideas fall flat.
Wisteria Solutions was built for founders and small teams who need marketing that makes sense, not more work. I’ve spent decades helping businesses find the signal in the noise—and build systems that last.
Fractional CMO, Not a Vendor
I become part of your team, not a distant consultant sending slide decks from afar. You’ll always know who you’re working with—me.
Rooted in Purpose, Built for Scale
Your story matters. I help you tell it with clarity, heart, and the kind of structure that supports real growth.
Designed to Empower, Not Create Dependence
Our goal is to build systems you can run without me. I’ll guide you, teach you, and leave you with a roadmap that’s truly yours.
Stop Guessing. Start Growing.
Many B2B companies set ambitious growth goals but aren’t sure if their marketing engine can keep up. Are you confident your team is set up to launch new products, reach the right buyers, and scale smoothly — without costly detours?
Don’t let random marketing tactics hold you back. Take the B2B Marketing Scalability Quiz now and get a personalized assessment to help you build a smarter, stronger marketing foundation.
Take the QuizAbout Your Fractional CMO
Why I Started Wisteria Solutions
Hi! I'm Heather Hughes, your Fractional Chief Marketing Officer.
After 25 years in marketing, events, and communications, I noticed a pattern: B2B companies—especially lean ones—kept spinning their wheels trying to “do marketing” without a clear foundation. Smart people, great products, but no strategic message. No scalable plan. Just a swirl of tactics and stress.
I started Wisteria Solutions because I knew there was a better way.
This business is my answer to the chaos. It’s where I bring deep experience, creative strategy, and practical systems together to help companies grow with intention. I don’t believe in bloated decks or trendy jargon. I believe in building real momentum—with clarity, heart, and a strategy your team can actually run.
Wisteria Solutions is about giving founders and small teams the tools, language, and confidence to scale without burning out or giving up control. It’s consulting that empowers—not overwhelms.
If you’re tired of “random acts of marketing” and ready for a strategy that actually fits, I’d love to work together.
Is This You?
You’re Ready for Wisteria Solutions If…
- You’re a B2B tech startup with a big vision and a lean team
- You’ve outgrown duct-tape marketing but aren’t ready to hire full-time
- You want a partner who gets it—and actually listens
- You’re done with “random acts of marketing” and want a clear, actionable plan
- You believe strategy should be thoughtful—not cookie-cutter
Let's Grow with Intention
Ready to stop spinning your wheels and start scaling with purpose?
