Marketing Strategies for B2Companies with lean teams and big ambitions.
Wisteria Marketing Solutions helps companies attract their ideal customers and start growing with marketing strategies that actually work.
The Wisteria Marketing Solutions Difference
You don’t need more noise—you need clarity.
You know this frustration.
Scattered efforts. Messaging that doesn't land. Tactics without strategy. Growth stuck despite the work.
Here's what we change.
Audit where you are. Build strategy first. Sharpen messaging. Create systems your lean team can run.
Fractional CMO, Not a Vendor
I join your Slack. Review your messaging. Sit in your strategy calls. You're working with me, not an account manager.
Rooted in Purpose, Built for Scale
Your core positioning stays rock-solid while tactics adapt to each phase of growth. I build strategies that evolve with you.
Designed to Empower, Not Create Dependence
Systems-first approach: Run it solo with your 90-day roadmap, or optional monthly support if you want a continued partner.
Expertise Across Core Business Segments
Bridging the gap between high-level B2B strategy and the specific needs of growth-oriented organizations.
01. B2B Technology & Logistics
Turn technical innovation into market authority. I help IT and logistics firms simplify complex messaging to shorten sales cycles and generate demand.
02. Professional Consulting & Services
Transform individual expertise into a scalable brand. I help consultants and women-owned businesses professionalize their outreach and reclaim time.
03. Small Businesses & Founders
Move beyond scrappy marketing. I build the strategic foundations that allow small businesses to compete with larger players without increasing headcount.
04. Mission-Driven Nonprofits
Apply ROI-driven discipline to mission-based goals. I help nonprofits clarify their message, inspire donor action, and turn goals into sustainable growth.
See the gaps in your current marketing.
Most lean teams are just one clear strategy away from a breakthrough. Get your personalized assessment in 5 minutes.
About Your Fractional CMO
Why I Started Wisteria Marketing Solutions
Hi! I'm Heather Hughes, your Fractional Chief Marketing Officer.
After more than 25 years in marketing and communications, I noticed a pattern: companies, especially ones with lean teams, kept spinning their wheels trying to “do marketing.” Smart people, great products, but no scalable plan. Just a swirl of tactics and stress.
I started Wisteria Marketing Solutions to be the fix for that chaos.
Lean teams don’t have the luxury of wasting time on things that don't work. You need more than just more marketing. You need a strategy that fits your specific business. This is where I bring my experience, creative thinking, and practical systems together to help you grow with intention.
I don’t believe in bloated slide decks or trendy jargon. I believe in:
Building real momentum with a plan your team can actually run.
Giving you the tools to scale without burning out.
Consulting that empowers—not overwhelms.
If you’re tired of seeing your marketing efforts fall flat and you're ready for a strategy that actually delivers, I’d love to work together.
Let's Grow with Intention
Ready to stop spinning your wheels and start scaling with purpose?