The Fractional CMO for lean teams with big ambitions.
You don’t need more noise—you need clarity. Wisteria Marketing Solutions helps companies attract their ideal customers and start growing with a marketing strategy that actually works.
Marketing Strategy for Technology, Consulting, and Nonprofits
Wisteria Marketing Solutions helps organizations turn ideas into impact. My focus is on industries where clear strategy and strong
communication drive real growth:
Information Technology
Turn innovation into impact.
Supply Chain Logistics
Expand reach and fuel growth.
Warehouse Automation
Show value and spark demand.
Business & Consulting Services
Build visibility and authority.
Nonprofits
Amplify missions and inspire action.
The Wisteria Marketing Solutions Difference
You Don’t Need a Big Team. You Need the Right Plan.
Most agencies focus on tactics. I start with strategy—because without the right foundation, even the smartest ideas won’t get results.
Wisteria Marketing Solutions was built for founders and small teams who need marketing that makes sense, not more work. I’ve spent decades helping businesses cut through the noise, get focused, and build systems that actually last.
Fractional CMO, Not a Vendor
I become part of your team, not a distant consultant sending slide decks from afar. You’ll always know who you’re working with—me.
Rooted in Purpose, Built for Scale
Your story matters. I help you tell it with clarity, heart, and the kind of structure that supports real growth.
Designed to Empower, Not Create Dependence
My goal is to build systems you can run without me. I’ll guide you, teach you, and leave you with a roadmap that’s truly yours.
See the gaps in your current marketing.
Most lean teams are just one clear strategy away from a breakthrough. Get your personalized assessment in 5 minutes.
About Your Fractional CMO
Why I Started Wisteria Marketing Solutions
Hi! I'm Heather Hughes, your Fractional Chief Marketing Officer.
After more than 25 years in marketing and communications, I noticed a pattern: companies, especially ones with lean teams, kept spinning their wheels trying to “do marketing.” Smart people, great products, but no scalable plan. Just a swirl of tactics and stress.
I started Wisteria Marketing Solutions to be the fix for that chaos.
Lean teams don’t have the luxury of wasting time on things that don't work. You need more than just more marketing. You need a strategy that fits your specific business. This is where I bring my experience, creative thinking, and practical systems together to help you grow with intention.
I don’t believe in bloated slide decks or trendy jargon. I believe in:
Building real momentum with a plan your team can actually run.
Giving you the tools to scale without burning out.
Consulting that empowers—not overwhelms.
If you’re tired of seeing your marketing efforts fall flat and you're ready for a strategy that actually delivers, I’d love to work together.
Let's Grow with Intention
Ready to stop spinning your wheels and start scaling with purpose?