Marketing Strategies for B2B Companies with lean teams and big ambitions.
Wisteria Marketing Solutions helps companies attract their ideal customers and start growing with marketing strategies that actually work.
Marketing Strategy for Technology, Consulting, and Nonprofits
Wisteria Marketing Solutions helps organizations turn ideas into impact. My focus is on industries where clear strategy and strong
communication drive real growth:
Information Technology
Turn innovation into impact.
Supply Chain Logistics
Expand reach and fuel growth.
Warehouse Automation
Show value and spark demand.
Business & Consulting Services
Build visibility and authority.
Nonprofits
Amplify missions and inspire action.
The Wisteria Marketing Solutions Difference
You don’t need more noise—you need clarity.
You know this frustration.
Scattered efforts. Messaging that doesn't land. Tactics without strategy. Growth stuck despite the work.
Here's what we change.
Audit where you are. Build strategy first. Sharpen messaging. Create systems your lean team can run.
Fractional CMO, Not a Vendor
I join your Slack. Review your messaging. Sit in your strategy calls. You're working with me, not an account manager.
Rooted in Purpose, Built for Scale
Your core positioning stays rock-solid while tactics adapt to each phase of growth. I build strategies that evolve with you.
Designed to Empower, Not Create Dependence
Systems-first approach: Run it solo with your 90-day roadmap, or optional monthly support if you want a continued partner.
See the gaps in your current marketing.
Most lean teams are just one clear strategy away from a breakthrough. Get your personalized assessment in 5 minutes.
About Your Fractional CMO
Why I Started Wisteria Marketing Solutions
Hi! I'm Heather Hughes, your Fractional Chief Marketing Officer.
After more than 25 years in marketing and communications, I noticed a pattern: companies, especially ones with lean teams, kept spinning their wheels trying to “do marketing.” Smart people, great products, but no scalable plan. Just a swirl of tactics and stress.
I started Wisteria Marketing Solutions to be the fix for that chaos.
Lean teams don’t have the luxury of wasting time on things that don't work. You need more than just more marketing. You need a strategy that fits your specific business. This is where I bring my experience, creative thinking, and practical systems together to help you grow with intention.
I don’t believe in bloated slide decks or trendy jargon. I believe in:
Building real momentum with a plan your team can actually run.
Giving you the tools to scale without burning out.
Consulting that empowers—not overwhelms.
If you’re tired of seeing your marketing efforts fall flat and you're ready for a strategy that actually delivers, I’d love to work together.
Let's Grow with Intention
Ready to stop spinning your wheels and start scaling with purpose?