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75% Off Ends December 31

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ARE YOU READY TO FINALLY BUILD THE PREDICTABLE, PROFITABLE BUSINESS YOU REALLY WANT?

INTRODUCING...

The Wisteria Method:
Fractional CMO Program

The Wisteria Method is my complete, A-to-Z playbook for building a professional, high-performing lead generation engine.

This isn't just another course you'll watch and forget.

It is the only step-by-step implementation program designed specifically for founders, CEOs, and agency owners who are ready to finally stop guessing and build a system that gets results.

No more "hoping" for leads. This is the system to build the machine that generates them.

Count Me In!

You’ve got the expertise. You’re putting in the work.

But you’re still…

  • Stuck in "random acts of marketing," trying a little of everything but having no clear system.
  • Wasting money on scattered marketing tactics (and you couldn't, with 100% confidence, tell anyone what your ROI is).
  • Anxious about an empty pipeline, wondering where the next qualified lead will come from.
  • Feeling like the bottleneck, knowing you can't scale your business if you're the only one who understands your marketing.
  • Frustrated because you know your service is excellent, but you can't seem to get in front of the right customers.

YOUR "AFTER"...

Imagine, just a few months from now...

You log in on a Monday morning and you're not stressed. You feel CALM.

You look at your marketing dashboard and you're not confused. You feel CONFIDENT. You know exactly what's working and what's not.

Your pipeline isn't empty. It's PREDICTABLE. You have a system in place that is attracting, nurturing, and delivering qualified leads.

You're no longer the bottleneck. You have a SYSTEM and a PLAYBOOK that you can hand off to a team member or a new hire to execute, freeing you to be the leader.

You're not wasting money. You are INVESTING it, making data-driven decisions that directly connect to your revenue goals.

This is not a fantasy. This is what it feels like to have a system.

MY 3-PHASE CLARITY → STRATEGY → EXECUTION SYSTEM

I've distilled my 25+ years of executive experience into a simple, proven 3-phase framework. This is the antidote to chaos. We will work together to build your system, step-by-step.

THE CLARITY

Before you spend a dollar, we get crystal clear. This phase is about building a rock-solid foundation so that every future marketing action is sharp, focused, and effective.

In this phase, you will:

  • DEFINE YOUR IDEAL CLIENT: Get clear on exactly who you're talking to, where they are, and what they need to hear from you.
  • UNCOVER YOUR UNIQUE MESSAGE:  Build a powerful Value Proposition that speaks directly to your client's pain points and positions you as the only logical solution.
  • ESTABLISH YOUR CORE METRICS: You'll learn the few key KPIs (Key Performance Indicators) that actually measure the health of your pipeline and business.

THE STRATEGY

This is where we build your unique roadmap. You will stop reacting and start moving with purpose. We will create a definitive plan that aligns every marketing activity directly with your sales and revenue goals.

In this phase, you will:

  • BUILD YOUR 24-WEEK GROWTH PLAN: Map out your entire marketing plan for the next 6 months. You'll know exactly what to do, when to do it, and why.
  • MAP YOUR CUSTOMER'S JOURNEY: Define the exact steps a stranger takes to become a paying client, and identify the content you need at each stage.
  • CREATE YOUR MARKETING BUDGET: Learn to tie every dollar to a specific goal, so you can finally stop wasting money and start investing it. 

THE EXECUTION 

This is where the plan comes to life. You’ll launch your system and, for the first time, have the tools to track your ROI effectively. This is where you gain the confidence that your marketing is working.

In this phase, you will:

  • LAUNCH YOUR SYSTEM: Implement the plan you built in Phase 2, from content to campaigns.
  • BUILD YOUR REPORTING DASHBOARD: Create a simple dashboard to track your core metrics, so you always know what's working and what's not.
  • LEARN TO OPTIMIZE: You'll start making data-driven decisions to "trim the fat" (cut what isn't working) and "double down" (on what is). 

I'm Heather, and I'm your Fractional Chief Marketing Officer and Strategic Guide.

For over 25 years, I've been in the trenches of marketing, events, and communications. My core mission is simple: I replace marketing chaos with clarity, confidence, and predictable growth.

I’m not just teaching theory. I'm a specialist with a proven track record of building marketing departments from the ground up, launching new products, and turning complex ideas into clear, revenue-driving strategies.

The playbook I'm sharing isn't hypothetical. It’s the strategic framework I've honed over decades of real-world experience. It’s built on proven industry best practices and is specifically designed for founders and lean teams who need results, not more work.

I see leaders just like you who are incredible at what they do, but are stuck because they don't have a reliable marketing system.

HERE’S EXACTLY WHAT YOU GET WHEN YOU ENROLL TODAY

This is your exclusive post-webinar offer to join the first-ever Beta Cohort. This means you get an incredible level of access at the lowest price this program will ever be offered.

ALL PARTICIPANTS (PRO & VIP) GET:

  • THE WISTERIA METHOD PROGRAM (VALUE: $2,997)
    The complete, A-to-Z playbook with all modules across our 3-Phases (Clarity, Strategy, Execution).
  • EXCLUSIVE SLACK COMMUNITY (VALUE: $997)
    Direct access to me and other members in the cohort. As a beta member, your questions will directly shape the community.
  • LIVE GROUP COACHING CALLS (VALUE: $1,000)
    Join me for live calls where I'll answer your specific questions, review your work, and help you overcome any obstacles.

VIP PARTICIPANTS ALSO GET:

  • TEN 1:1 STRATEGY SESSIONS (VALUE: $2,000)
    Receive 10 private strategy sessions with me to custom-build, review, and optimize your marketing plan.

  • FIRST & FREE ACCESS TO TWO NEW MINI-COURSES (VALUE: $1,000)
    Get first and free access to our new PR & AI Mini-Courses launching in 2026.

Join the Beta Group TODAY and Get 75%+ Off 

Pro Tier Webinar Pricing

$997

($4,999 value)

  • Fractional CMO Program
  • Exclusive Slack Community
  • Live Group Coaching Calls


BUY NOW

VIP Tier Webinar Pricing

$1,997

($7,999 value)


Everything in the Pro Tier, PLUS

  • TEN 1:1 Strategy Sessions
  • FREE Access to Public Relations and AI mini-courses
BUY NOW